What do you get when you mix a men's publication that is intelligent, irreverent, and unapologetically masculine with a luxury hair product, great music, delectable bites, cocktails, and paparazzi? You get the product launch of Hearst's Esquire Magazine and Farouk Systems Inc. ultimate grooming collection for men.
Why would a Fashionista review the launch of luxury men's grooming? First of all, when it involves Esquire Magazine, how could I resist? Second, as a lover of all things fashionable, a man is not fully dressed until he is well groomed. For 83 years, Esquire has focused on men's sophistication and style...advising readers on taking their wardrobe to the next level. This collaboration has led to the perfect marriage of style and grooming with Farouk Systems Inc. (maker of BioSilk, CHI, and Kardashian Beauty). The Esquire Ultimate Grooming Collection is a "unique series of grooming products that are stylistically and technologically advanced, all with impressive affordability," said Glen Ellen Brown, Vice President of Hearst Brand Development.
The collection focuses on hair care performance and unique styling solutions for men at-home as well as with barbers and salons. This luxury grooming collection is designed for: healthy scalp, healthy hair, density, strength, moisture, and shine.